Entertainment

The Kardashian Effect: Kim Kardashian’s Latest Perfume Rakes In $10m In 4 Days

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Mother of three, Kim Kardashian West, has accomplished yet another impressive feat. Her latest fragrance, ‘Kimoji Hearts’, made a whopping eight figures in just four days.

the-kardashian-effect-kim-kardashians-latest-perfume-rakes-in-10m-in-4-days

Even more impressive than the sales of the perfume is the fact that the advertisement campaign for the fragrance was done completely on social media.

‘Kimoji Hearts’ sold put more than 300,000 units on Sunday which allowed it to bring in more than $10 million.

Kim’s advert campaign for the new fragrance included sending some ‘Kimoji Hearts’ bottles to her friends, family and haters. Kim shared on her social media page that she sent fragrances to Wendy Williams, Taylor Swift, Blac Chyna, Kylie Jenner, Cardi B and a host of others.

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